Barreda Moller writes...

Café Villa Rica is Recognized as the Fifth Denomination of Origin of Peru

Within the legal framework of protection to denominations of origin granted by Andean Decision 486, the Peruvian state, through the Institute for the Defense of Competition and Intellectual Property, has recognized Café de Villa Rica as the fifth denomination of origin of Peru.  The first was pisco and then maiz blanco gigante del Cusco, cerámica de Chulucanas and pallar de Ica, respectively.   

Coffee was introduced in Peru at the end of the 19th century.  The main production areas were located in the High Forest and its cultivation was consolidated in the valley of Chanchamayo in 1850 and in Villa Rica as from 1925.

This exquisite organic coffee, recognized as denomination of origin, of excellent taste and aroma, comes from Villa Rica district which belongs to Oxapampa province (Cerro de Pasco department), located in the Ceja de Selva (eyebrow of the rainforest) and recently declared biosphere reserve by UNESCO.

Its good quality and particular characteristics result from the geographical area where it is cultivated, the agro-climatological conditions and the cultivation methods used by the coffee growers of that area, who total 90% of the district’s population, this coffee thus meeting the requirements for obtaining said recognition.  It is a balanced, medium-bodied coffee, having excellent aroma, suitable acidity and special sweetness. In short, it is a product of very high quality that in 2004 received the gold medal as “the finest coffee in the world” in France and in 2009 received the recognition of “primer crudo” –first raw- by the Paris Coffee Association.

In light of Peru’s joining to the Lisbon Agreement, INDECOPI will request WIPO the recognition of the new denomination of origin Café de Villa Rica and its international registration.

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